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The Wall Street Journal Complete Money and Investing Guidebook (Wall Street Journal Guidebooks), by Dave Kansas
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Über den Autor und weitere Mitwirkende
Dave Kansas is editor of The Wall Street Journal’s Money & Investing section and the author of The Street.com Guide to Smart Investing in the Internet Era. He lives in New York City.
Leseprobe. Abdruck erfolgt mit freundlicher Genehmigung der Rechteinhaber. Alle Rechte vorbehalten.
CHAPTER 1 Stocks Many people have heard of the New York Stock Exchange; maybe some have even seen footage of people scurrying around in strangely colored jackets. But just what are all those people doing at the NYSE, and what does it mean to you as an investor? First, we should take a step back. Buying and selling stocks involve financial markets. And markets sound more complex than they are. In fact, many of us start learning about markets from a very early age. As kids, many of us set up lemonade stands. We had a product we wanted to sell, and we went looking for buyers. We needed information to set prices. What were the kids on the next block charging? What kind of demand did we see? The corner of a block seemed to offer more opportunity than the middle of the block. None of us considered working from the alley. We also needed to know how much our sugar, plastic cups and water cost, in order to see if we were making any money at five cents a cup. A stock market isn’t that different. It’s about buyers and sellers. It’s about finding a place where the most buyers and sellers are located. It’s about supply and demand. Basically, all the transactions in our life, from selling a used car to running a garage sale, contain elements of what happens among those brightly dressed folks running around the stock exchange floor (by the way, those jackets help traders quickly identify who a fellow trader works for). But in the world of stock markets, things happen faster and on a much larger scale than at a lemonade stand. TWO TYPES OF MARKETS In the United States, stocks trade in two main markets: the New York Stock Exchange and the Nasdaq Stock Market. A number of other markets exist, but they make markets mainly in stocks that are primarily traded at one of these two marketplaces. When companies go public, they can seek to list on any of these exchanges. The New York Stock Exchange The New York Stock Exchange is the oldest stock market in the United States. It began in 1792 under a buttonwood tree in lower Manhattan, with folks trading shares back and forth among one another. Since then it has grown to become the largest stock market in the world. It’s now located on the corner of Wall Street and Broad Street in lower Manhattan, but its physical place is less and less important. In a world of high-speed information, stock market participants can work from Whitefish, Montana, as easily as from the floor of the exchange itself. Trading at the New York Stock Exchange, often called the NYSE or the Big Board, uses a so-called specialist trading system. In this system, a single person is in charge of the trading in a particular stock. For instance, if you want to buy a share of IBM, your bid will ultimately go to the specialist assigned to trade IBM. That specialist acts as a kind of traffic cop, directing movement among buyers and sellers. He or she looks around to find someone who wants to sell a share of IBM at the price you want to buy. The matching up of buyers and sellers occurs throughout the trading day, and sometimes the specialist buys or sells for his own account if an order can’t be matched. When the NYSE is on television, sometimes you see a gaggle of folks standing in front of the specialist, hollering out buy and sell orders. That’s when the specialist looks most like a traffic cop—pointing, gesturing, yelling. It looks confusing, but it’s just a simple matching up of buyers and sellers so they can trade stocks. Along with shouting and pointing, specialists also match buyers and sellers electronically. This kind of high-tech activity makes up a growing amount of the trading that happens at the New York Stock Exchange. While the trading volume and the number of stocks trading at the NYSE have grown dramatically in the past twenty years, the number of people working on the floor of the stock exchange has remained about the same, thanks largely to the growth of high-tech, all-electronic trading. All aspects of NYSE trading, including electronic trading, are refereed by the specialists. The HISTORY OF THE NYSE The New York Stock Exchange, the world’s largest and best-known stock market, traces its history to 1792, when a group of brokers in our young nation agreed to trade stocks and other securities for a commission (securities being another name for financial assets such as stock and bonds). The Buttonwood Agreement—so named since it was reached under a buttonwood tree in lower Manhattan—initiated trading in five securities, a small start for a market that now lists stocks with a value of about $20 trillion. In 1817, the group of brokers and traders adopted a set of rules and the name “The New York Stock & Exchange Board.” Over the following decades, the exchange would trim its name but add greatly to the number of stocks traded: banks, insurance companies, canal companies and, as the century rolled forward and America moved westward, rail, mining and steel companies. The stock market swelled in importance and popularity as the years passed by, helping to finance the growing nation’s infrastructure through projects such as the Transcontinental Railroad and the Erie Canal. But the NYSE became the heart of various financial panics, too. Jay Cooke, who played a role in financing the Union efforts in the Civil War, was a large dealer in the bond market through his eponymous company. In 1873, Jay Cooke & Co. collapsed due to large, bad bets on railroad stocks, forcing the market to close for ten days and triggering a national uproar. In 1896, The Wall Street Journal published its first Dow Jones Industrial Average (DJIA). It was the first popular measuring stick for the NYSE and remains a cultural touchstone more than a hundred years later. Its initial value was 40.74. The DJIA, a price-weighted average, reached its initial value by totaling the share prices of its twelve component stocks (today it has thirty component stocks) and dividing that figure by a “divisor” to reach the average price. (For more on the DJIA, see page 22.) In 1903, the NYSE moved into its current location. Three years later, the Dow Jones Industrial Average closed above 100 for the first time. The stock exchange closed for four and a half months in 1914—its longest closure ever—just before the start of World War I. Concerns about the market’s health amid so much uncertainty, compounded by trading losses ahead of open conflict, led market officials to shut down operations. The NYSE reopened later in the year. After the war ended in 1918, the NYSE became the center of the stock market world, supplanting the London Stock Exchange. The exchange’s most infamous events occurred in 1929. The Roaring Twenties led to widespread speculation, roaring stock prices and newfound wealth. But the dreams of getting rich on stocks ended badly. On Black Tuesday, October 29, the DJIA fell 11%, to 230 points. The DJIA, which had peaked in September 1929 at 381.17, wouldn’t reach that level again until 1954. In the wake of the crash, the Great Depression unfolded, and the Securities and Exchange Commission (SEC) was created to police the stock markets. Prior to its establishment, few rules governed the buying and selling of stocks. Politicians believed that the watchdog function of the SEC was needed to restore confidence in the stock market. But during the Depression, few people cared much for the market. Trading was thin, as the memory of the 1929 crash and the wealth lost remained...
Produktinformation
Taschenbuch: 224 Seiten
Verlag: Crown Business (27. Dezember 2005)
Sprache: Englisch
ISBN-10: 0307236994
ISBN-13: 978-0307236999
Größe und/oder Gewicht:
23,2 x 13,4 x 1,7 cm
Durchschnittliche Kundenbewertung:
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Amazon Bestseller-Rang:
Nr. 18.450 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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